TotalEnergies in New Caledonia enhances the customer experience for station visitors
Introducing the TotalEnergies group
TotalEnergies is a French multinational company specializing in energy and lubricants. With a global presence, it is one of the largest players in its sector, offering a full range of services and energy products.
Presence in New Caledonia
In New Caledonia, TotalEnergies operates several service stations, strategically located to ensure optimal coverage of the territory. These stations serve not only as fuel points, but also as hubs for various services and complementary products.
Challenge encountered
Growing services at the stations. TotalEnergies wanted to expand its offerings at service stations by relying on a communication channel that effectively directs visitors to the products to highlight. The specific challenges were as follows:
• Price management: As prices can change regularly, it’s crucial that products are displayed at the right price.
• Stock management: Ensuring that promoted products are in stock to avoid disappointing customers.
• Brand guideline compliance: Maintaining consistency with TotalEnergies’ brand guidelines while giving station managers a degree of autonomy.
• Automation: The need for an automated solution to schedule content in advance, automate screen power on/off times, and generate alerts in case of a fault.
Solution deployed
To meet these needs, TotalEnergies turned to VisualCom, which proposed a complete, innovative solution using professional Philips monitors managed through the ClicandPublish platform.
• Approval workflow: The solution includes an approval workflow before content is published.
• Digital displays: The digital displays are configured to be both impactful and compliant with the brand’s graphic standards.
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