Digital signage tailored without cutting corners on quality
Overview
NOUVELLE-CALÉDONIE TOURISME is an organization dedicated to the international promotion of tourism in New Caledonia. Its main mission is to showcase the image of this magnificent region, highlighting its landscapes, its culture and its rich tourism offering. To do so, NCT works closely with local operators to give visitors an unforgettable and varied experience.
The need
For the creation of an immersive space at the Nouméa Ferry Terminal, NCT wanted to boost the visibility of the destination and, above all, present the full range of tours on offer to cruise passengers. They arrive at the terminal in large numbers, and it was essential to capture their attention by providing frequently updated information in an engaging way.
The solution considered was to use digital signage displays to broadcast the tour information sheets directly from the APIDAE database, which lists all local tourism offerings in a collaborative way.
The goal was to connect to this source dynamically in order to present the offers automatically.
VisualCom's response
To meet this need, VisualCom proposed an innovative solution by pairing Philips PRO displays with the ClicandPublish software.
ClicandPublish makes it possible to import data from local tour operators’ offer sheets directly from the APIDAE API.
Thanks to this automation, content is broadcast dynamically, ensuring information stays constantly and accurately up to date.
Conclusion: a better customer experience
Thanks to this solution, NCT was able to offer tourists a better experience from the moment they arrive at the Ferry Terminal.
The digital signage displays capture visitors’ attention and provide them with up-to-date information on the tours available.
This approach not only improved New Caledonia‘s visibility but also made it easier for cruise passengers to access information, making their stay more enjoyable and better organized.
NCT, with VisualCom’s help, managed to turn a need into an opportunity to modernize and showcase tourism in New Caledonia. It is also considering extending this setup to other tourist checkpoints.
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