Claro Opticien Case Study
Installation of a Philips PRO monitor with ClicandPublish in the Claro Opticien storefront
Introducing the Claro Opticien group
Claro Opticien is a well-known name in the optics industry, recognized for its expertise and its commitment to customer satisfaction.
With many years of experience, the Claro Opticien group has stood out through the quality of its products and services, as well as its constant innovation. With several stores across the country, Claro Opticien continues to expand its presence and offer solutions tailored to its customers’ varied needs.
Its new presence in New Caledonia
Recently, Claro Opticien opened a new store in the Hyper U Païta Gallery, in New Caledonia. This opening marks an important step in the group’s expansion, aiming to bring its quality services to residents of Païta and the surrounding area.
The new store stands out with a modern, welcoming layout, offering a wide range of optical products, from prescription glasses to sunglasses, as well as consultation services and eye exams.
The challenge
Attracting gallery visitors with a high-impact storefront display.
The new Claro Opticien store at the Hyper U Gallery faced a specific challenge: how to catch passersby’s attention and draw them into the store? The store’s spacious and well-located storefront offered a unique opportunity to capture the interest of potential customers. To do so, a large display was needed, capable of broadcasting engaging and informative visual content.
Planning ad campaigns and rebate announcements
Claro Opticien also wanted to be able to plan its advertising campaigns in advance and instantly announce attractive offers, such as 100% reimbursement on lenses and frames.
This capability is essential for maintaining effective, dynamic communication with customers, adapting marketing messages to current periods and promotions.
The solution
To meet these needs, Claro Opticien turned to VisualCom to install a 98” Philips 98BDL4650D display, backed by a 3-year warranty, in portrait mode, managed through the ClicandPublish platform.
This choice was driven by the technical specifications and benefits of this monitor model, particularly its low power consumption.
This solution proved highly relevant, offering the best value for money with a 4K image and a ClicandPublish subscription at an attractive cost of 4,950 XPF excl. tax/year (under €42/year).
98'' Philips 98BDL4650D display
The 98-inch display, installed in portrait mode, maximizes the available space in the storefront and effectively catches passersby’s attention. Thanks to its high resolution and exceptional 4K image quality, the Philips 98BDL4650D display guarantees optimal visibility for the content shown, whether promotional videos, advertisements, or information about the store’s products and services.
Managed through ClicandPublish
The display is managed through the ClicandPublish platform, which offers an intuitive interface for scheduling and broadcasting content. This solution lets Claro Opticien plan its advertising campaigns in advance, simply and effectively. In addition, connecting the display to the Wave platform ensures secure access to all of the monitor’s features, guaranteeing optimal, secure use of the equipment.
Benefits of the solution
• Increased visibility: The large display catches passersby’s attention and boosts the store’s visibility.
• Flexibility: Being able to plan advertising campaigns in advance enables proactive, dynamic management of marketing communications.
• Security: Connecting to the Wave platform ensures secure access to the display’s features, avoiding risks of hacking or malfunction.
• Visual impact: The Philips display’s exceptional 4K image quality guarantees clear, engaging content delivery.
• Cost-effective: The ClicandPublish subscription is offered at a competitive rate of
4,950 XPF excl. tax/year (under €42/year).
Conclusion
The installation of the 98” Philips 98BDL4650D display managed through ClicandPublish in the new Claro Opticien store at the Hyper U Gallery perfectly meets its visibility and communication needs, while offering a modern, secure solution.
This initiative helps strengthen Claro Opticien‘s presence in New Caledonia and attract an ever larger, more diverse customer base.
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