CENTRAKOR Case Study
Switching digital signage solutions at CENTRAKOR New Caledonia
Introducing CENTRAKOR and its store in New Caledonia
CENTRAKOR, a retailer well known for its wide range of affordable, trendy products, has a modern, welcoming store in New Caledonia. The store stands out for its constant focus on improving the customer experience, particularly through the use of innovative technology solutions. Management recently took the initiative to install three portrait-mode displays near the checkouts, a strategic decision aimed at energizing visual communication while making customer interactions easier.
The challenge: replacing the Cénaréo players
However, a major constraint emerged: Cénaréo, the original digital signage provider, no longer has local representation in New Caledonia. Faced with this challenge, CENTRAKOR NC’s management decided not to settle for a temporary fix, but to find a more suitable, reliable partner. This proactive decision led to replacing the Cénaréo players with a more promising local product.
Choosing ClicandPublish: a strategic turning point
After a thorough review of the available options, CENTRAKOR NC chose ClicandPublish, an innovative solution that perfectly meets the retailer’s needs. This choice rests on three main reasons:
Reason #1: A local, widely tested product
ClicandPublish is a solution originating in New Caledonia, which guarantees an in-depth understanding of the local market and needs. With more than 500 displays managed across the South Pacific, the solution has proven its effectiveness and reliability across a range of setups.
Reason #2: An unbeatable licensing cost
The financial aspect played a key role in this decision. Indeed, ClicandPublish’s licensing cost is ten times lower than Cénaréo’s, a significant saving that frees up resources for other strategic projects.
Reason #3: Simplicity and support
ClicandPublish’s ease of use is a real asset: the platform is intuitive and user-friendly. In addition, the availability of an e-learning server and support from VisualCom, a local partner, turned what could have been a stressful transition into a genuine opportunity for improvement. Personalized support enabled a quick, effective rollout, while training teams to make the most of the solution.
Conclusion
Switching digital signage solutions at CENTRAKOR New Caledonia perfectly illustrates the importance of adapting to market changes while supporting local players. By choosing ClicandPublish, the retailer not only overcame a technical challenge but also strengthened its commitment to innovation and efficiency. This initiative marks a further step toward an optimized customer experience and modernized management of its communication tools.
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