Digitizing the anniversary contest at Auchan Quai Ferry and Auchan Auteuil
An anniversary built around innovation: to celebrate their second birthday, Auchan Quai Ferry and Auchan Auteuil digitized their contest with digital banners, a QR code and an online entry form.
Digital banners for instant in-store entry
In each of the two stores, VisualCom installed a digital banner letting customers enter the contest directly. A built-in QR code makes it easy to reach the entry form: customers scan, sign up and try their luck right away, for a simple, smooth, friendly experience.
A simple, secure online entry form
The form only collects the information needed to validate entries, while keeping data secure. Placed in strategic spots, the QR codes instantly redirect customers to the form, letting them play in a few taps from their phone.
An instant success, with a shopping cart to win every day
All entries are gathered in a dynamic Excel file, accessible to Auchan’s marketing team, which lets them track sign-ups and run the daily draws independently. To boost engagement, a shopping cart is up for grabs every day throughout the promotion.
Digitizing the anniversary contest proved an instant success in both supermarkets: the entry rate kept climbing and customer feedback has been very positive.
An in-store digital activation project?
Digital contest, interactive banner or digital signage: contact VisualCom to discuss it.