McDonald's improves the drive-thru experience for its customers
McDonald's New Caledonia turned to VisualCom to install high-brightness 55-inch totems in the drive-thru lanes of its four restaurants, showcasing the new items on offer each day.
“More independent and responsive”
“We rely on the ClicAndPublish solution to remotely schedule our images and videos across all our displays, including the totems. What won us over with the VisualCom solution is that it makes us more independent and responsive. On top of that, we’ve cut down on printing, and the totems turn on and off automatically based on the drive-thru’s opening hours, helping us better manage our power consumption,” says Céline Sarazin, marketing director at McDonald’s New Caledonia.
A CMS installed directly on the display
ClicAndPublish is a CMS dedicated to publishing content on displays, developed by VisualCom and hosted in the cloud. It provides access to your content through a simple internet connection and browser, and can be installed directly on professional Philips monitors — a genuine technical advantage compared to market solutions, which most often require an external player connected via HDMI.